Asus ROG Xbox Ally price revealed in leaked UK brochure
As excitement builds in the gaming community, Asus is on the verge of launching its much-anticipated ROG Xbox Ally handheld console. Recent leaks, notably a brochure that surfaced on Reddit via FriendlyPharma, provide significant insights into its pricing and specifications. This intriguing device promises to deliver a unique gaming experience, and many are eager to learn more about its capabilities and market positioning.
Pricing details for the ROG Xbox Ally in the UK
The leaked promotional material indicates that the entry-level ROG Xbox Ally will be priced at £499.99 in the UK. This pricing aligns with earlier reports from Spain suggesting a similar figure of €599 for the device, reinforcing expectations surrounding its launch price.
While Asus has yet to officially announce the price, it appears that £499/€599 is a reasonable expectation. For the US market, projections suggest a price range between $550 and $599. Given that the original ROG Ally currently retails for £549, this new model's pricing seems strategically positioned below its predecessor, offering gamers a more accessible entry point into handheld gaming.
Technical specifications: ROG Ally vs ROG Xbox Ally
One of the most compelling aspects of the ROG Xbox Ally is its specifications. The device is powered by AMD’s Ryzen Z1 Extreme processor, which features eight Zen 4 cores capable of reaching clock speeds up to 5.1GHz. This is complemented by 12 RDNA 3 compute units running at 2.7GHz, alongside 16GB of LPDDR5-6400 memory. The overall thermal design power (TDP) can peak at 30W, ensuring robust performance for gaming.
In contrast, the ROG Xbox Ally (model RC73YA) integrates the Ryzen Z2 A processor, which is notably less powerful, featuring only four Zen 2 cores with a clock speed of 2.8GHz and eight RDNA 2 compute units at 1.8GHz. This creates a significant performance gap between the two devices, with the ROG Xbox Ally more closely resembling the performance characteristics of a Steam Deck.
- ROG Ally (RC71L): Ryzen Z1 Extreme, 8 cores, 5.1GHz, 12 RDNA 3 compute units.
- ROG Xbox Ally (RC73YA): Ryzen Z2 A, 4 cores, 2.8GHz, 8 RDNA 2 compute units.
- Memory: 16GB LPDDR5-6400 for both models.
- TDP: Up to 30W for ROG Ally.
Competitive landscape: ROG Xbox Ally vs Steam Deck
When evaluating the ROG Xbox Ally's market positioning, it is essential to consider its competition, particularly the Steam Deck, which retails at £479 for its base model with an LCD display. The Steam Deck's higher-end OLED model, priced at £569, offers a compelling alternative for gamers.
Competing against the Steam Deck presents a challenge for the ROG Xbox Ally due to its generational improvements and superior core counts. The original ROG Ally, with its advanced specifications, sets a high bar, and it is unlikely that Asus would price the Xbox Ally significantly higher than £499, particularly in light of the competitive landscape.
Unique features of the ROG Xbox Ally
Despite the fierce competition, the ROG Xbox Ally possesses several advantages that may make it an attractive option for gamers. One of its standout features is a tailored Windows 11 experience, optimized for handheld devices. This configuration is designed to consume fewer resources while enhancing playability with handheld controls, allowing users to enjoy a seamless gaming experience.
Additionally, the device enables users to install any PC game, irrespective of the store or launcher, expanding the library of available titles. Furthermore, given that the handheld is developed in collaboration with Microsoft, further optimizations and updates are expected, enhancing user experience and functionality over time.
Launch timeline and pre-order details
According to the most recent leaks, the ROG Xbox Ally, along with its higher-spec counterpart, the ROG Xbox Ally X, is slated for release on October 16. Pre-orders are anticipated to commence on September 25, 2025, suggesting that an official announcement regarding pricing and specifications is imminent.
The timeline indicates that gamers won't have to wait long to secure these new devices, which could potentially redefine handheld gaming standards. With Asus's reputation for quality and innovation, the ROG Xbox Ally is poised to make a significant impact on the gaming industry.
Conclusion: What to expect from the ROG Xbox Ally
The ROG Xbox Ally is shaping up to be an exciting addition to the handheld gaming market. With competitive pricing, impressive specifications, and unique features tailored for gamers, it has the potential to offer a compelling alternative to existing devices like the Steam Deck. As we approach the launch date, enthusiasts and potential buyers are eagerly anticipating the official confirmation from Asus, which will solidify the device's place in the market.
For more insights into the ROG Xbox Ally, check out this video:
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