New Way Trucks expands its distributor network

In a strategic move aimed at enhancing its reach and customer service, New Way Trucks has recently expanded its distributor network. This development is essential for improving the support system for refuse equipment across key regions in the Western U.S. and Canada. Let's explore the implications of this expansion and what it means for the industry.
New partnerships to enhance service capabilities
New Way Trucks, a prominent manufacturer of refuse equipment, has welcomed three new environmental equipment providers into its distributor network. This expansion is particularly significant as it broadens the company’s operational footprint in the Western regions of the United States and Canada.
Joining the network this past summer is MetroQuip, based in Meridian, Idaho. Following this, in October, Vimar Equipment from Burnaby, British Columbia, along with its U.S. partner, True North, located in Sumner, Washington, also became part of New Way's family of distributors. This alliance will allow these companies to offer comprehensive sales and service solutions for refuse haulers, focusing on New Way's collection vehicles and essential parts.
What this means for the refuse equipment market
The addition of MetroQuip, Vimar, and True North as distributors signals a robust commitment from New Way Trucks to strengthen its market presence. The Western U.S. and Canada represent a vital segment of New Way’s North American strategy, and the new partnerships are expected to yield several benefits:
- Improved customer support: Local distributors will provide enhanced service capabilities, making it easier for customers to access parts and support.
- Increased sales opportunities: The distributors will actively promote New Way's refuse collection vehicles, opening new sales channels in their respective regions.
- Stronger community presence: With local companies representing the brand, New Way can strengthen its ties within these communities, fostering loyalty and trust.
Insights from New Way’s leadership
Don Ross, the Chief Sales Officer at New Way Trucks, expressed enthusiasm about these partnerships. He stated, “The Western U.S. and Western Canada are crucial pieces of New Way’s North American presence, and we’re excited to partner with these three exceptional distributors to strengthen our support and service to our customers in that region.”
This sentiment highlights the importance of local partnerships in achieving customer satisfaction and improving product availability. The distributors are seen not just as sales representatives but as integral components of the overall service strategy.
Overview of New Way Trucks' offerings
New Way Trucks specializes in manufacturing a variety of refuse collection vehicles designed to meet the specific needs of waste management companies. Their offerings include:
- Automated side loaders: These vehicles are designed for efficiency, allowing for rapid collection with minimal operator intervention.
- Rear loaders: Ideal for urban environments, these trucks are versatile and come in different sizes to cater to various collection needs.
- Customized solutions: New Way Trucks often works with customers to create tailored vehicles that meet unique operational requirements.
Significance of the North American market
The refuse collection industry in North America is experiencing significant growth, driven by increasing urbanization and a heightened focus on sustainability. Companies are seeking innovative solutions to manage waste efficiently and reduce their environmental footprint. New Way's commitment to expanding its distributor network is a strategic response to these market dynamics.
Some key trends influencing the refuse equipment market include:
- Increased demand for eco-friendly solutions: As cities strive for sustainability, there is a growing demand for vehicles powered by alternative fuels.
- Technological advancements: Innovations such as automated systems and smart technology are becoming more prevalent in refuse collection vehicles.
- Regulatory pressures: Stricter environmental regulations are prompting waste management companies to invest in modern, efficient equipment.
Looking ahead: Future prospects for New Way Trucks
As New Way Trucks continues to grow its distributor network, the company is also likely to explore new technologies and solutions to stay ahead in the competitive refuse equipment market. The partnerships with MetroQuip, Vimar, and True North are just the beginning; there are plans to further engage with local communities and enhance product offerings based on customer feedback.
For an in-depth look at New Way Trucks and their innovative offerings, check out this video from their recent recap at WasteExpo 2022:
In summary, the expansion of New Way Trucks' distributor network is a significant step toward enhancing customer support and capitalizing on the growing refuse equipment market in North America. With strong local partnerships and a commitment to innovation, New Way Trucks is well-positioned for future success.
For more insights and updates on the trucking industry, visit Truck News, the leading source for vital information related to fleet executives and operations teams.




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