September Net Trailer Order Activity Shows Expected Improvement

The trailer industry is currently experiencing a notable shift as preliminary data indicates a rise in orders, signaling a possible recovery from previous downturns. Understanding the factors driving this change is crucial for stakeholders aiming to navigate the evolving landscape of the transportation sector. Let's delve into the recent trends and what they mean for the industry.
According to ACT Research, preliminary net trailer orders in September reached an impressive 11,300 units. This represents a significant increase of 2,300 units compared to August's total of just 9,100. The month-over-month gain of 25% aligns with expectations, as order activity typically strengthens towards the end of the third quarter.
However, when looking at the year-over-year data, September's total reflects a 5% decrease from the same month in 2024. After seasonal adjustments, the monthly tally approximates around 10,000 units. Final results for September are anticipated later this month, with preliminary estimates usually falling within ±5% of the confirmed figures.
Analyzing order cycle trends
Jennifer McNealy, director of CV Market Research & Publications at ACT Research, noted that the increase in net orders for September was anticipated as part of the annual cycle, which tends to gain momentum towards the end of the third quarter. This period marks when the industry begins to prepare for next year's orderboards.
To put this into perspective, McNealy highlighted that the third quarter concluded with a total of 29,200 net orders, which is 8% higher than the same period in 2024. Year-to-date (YTD), fleets have placed approximately 121,200 net trailer orders, showcasing a robust 20% increase compared to the same nine-month span last year. This upward trend indicates a potential recovery in the market.
Market drivers and challenges
While the recent surge in orders is promising, several external factors continue to pose challenges for the trailer industry. McNealy pointed out that moderating economic activity, profitability issues among for-hire carriers, and ongoing policy uncertainties—particularly concerning the EPA's low NOx rule—are significant hurdles affecting trailer demand.
- Economic activity is showing signs of moderation.
- For-hire carrier profitability remains weak.
- Policy uncertainties, especially related to environmental regulations, complicate planning.
Despite these challenges, McNealy identified two potential positives that could bolster trailer demand in the near future. First, there is a growing pent-up demand among fleets, which may encourage purchases. Second, the looming Section 232 tariffs may compel fleets to redirect capital expenditures (capex) towards trailer equipment that has been deferred over the past few years.
Future outlook for the trailer industry
ACT Research anticipates that activity within the trailer industry will improve modestly in the coming months. However, McNealy cautioned that conditions are likely to remain subdued as the industry navigates through these challenging economic landscapes. Stakeholders must remain vigilant and adaptable to changing market conditions.
As fleets evaluate their needs for the upcoming year, the following factors will be critical:
- Assessment of current inventory levels and demand projections.
- Evaluation of financing options available for new purchases.
- Consideration of regulatory impacts on future operations.
With the final September results on the horizon, the industry is keenly watching how these trends will play out. Stakeholders must prepare for potential fluctuations while also considering the long-term implications of current economic conditions on trailer demand.
As the trailer market continues to evolve, it is essential to stay informed about the latest trends and data. For visual insights, check out this relevant video that highlights key developments in the industry:
In conclusion, as the trailer industry navigates through these dynamic changes, staying informed and adaptable will be key strategies for success in the months to come. The combination of rising orders and ongoing challenges presents a complex yet promising landscape for stakeholders in this vital sector.




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